The BRAINS Lab
The ‘Behavioural Research Analytics In Neurotechnological Systems' (BRAINS) Lab, is a nationally leading research and innovation facility that pioneers the convergence of behavioural sciences, user experience research and next-generation technologies.
Through cutting-edge research and partnerships, The BRAINS Lab aims to define an ethical, inclusive and sustainable digital future and enhance our collective capacity and capability to mitigate harms and tackle major societal challenges.
Please note: The BRAINS Lab was previously named The Behavioural Science and Creative Insights Lab.
Our members
Co-directors
- Professor Gaëlle Vallée-Tourangeau
- Professor Karen Cham
Deputy director
Lab Manager
Core members
- Dr Elisa Back (Department of Psychology )
- Mr Johannes Castner (Department of Management)
- Dr Sabira Mannan (Department of Psychology)
- Dr Anna Paolillo (Department of Management)
- Dr Evy Sakellariou (Department of Strategy, Marketing and Innovation)
- Prof Muthanna Samara (Department of Psychology )
- Dr Greg Mills (Department of Networks and Digital Media)
External associates
- Visiting Professor Jag Dhanda in XR in Medicine & Surgery
- Visiting Professor Maziar Nekovee in Future Technologies
- Visiting Fellow Carl Yates in Digital Phenotyping
Research students and associates
- Ms Maria Fernandez Marinovic
- Ms Helen Hallpike
- Ms Anne Motan
Current collaborators
- Professor B.I.J.M. van der Heijden (Radboud University, The Netherlands)
- Dr Kerry Brown (Department of Geography, Geology and the Environment)
- Professor Priscilla Harries (Kingston University)
- Professor Jean-Christophe Nebel (Kingston University)
- Dr Purva Tavri (Department of Geography, Geology and the Environment)
- Professor Frédéric Vallée-Tourangeau (Kingston University)
- Prof Tushna Vandrevala (Kingston University)
Research activities
BRiVaRE (Behavioural Research in Virtual & Augmented Reality Environments)
The preliminary BRAINS lab project supports the activities of a wider Collaboratory of researchers and practitioners from multidisciplinary areas interested in questioning critically and creatively the consequences of VR, AR, MR on people, society, and businesses. This interdisciplinary infrastructural programme seeks to explore the potentials, opportunities, pitfalls, and ethical consequences of these new technologies in human life.
