Mr Vivek Venugopal

Contact

About
Research

About

I am a Lecturer in the business school, and I teach Strategic Management. My research interests are in Strategic Foresight – Scenario planning and Horizon Scanning, and in Machine Learning & AI. My ongoing research in strategic foresight is in the hybrid approach to strategic foresight through machine learning and human insights. In the field of ML, my research interests are in the application of AI techniques, especially, Natural Language Processing (NLP) in the context of strategic management. Within NLP I am interested in text summarisation, content analysis, and topic modelling.

I have an MBA from a top tier b-school from Germany. And before this I have worked for more than 10 years in various managerial roles within a manufacturing SME setting.

Academic responsibilities

Lecturer in Strategy & International Business

Qualifications

  • MBA
  • BBM
  • Diploma in Machine Learning

Research

My research interests are:

1. Strategic management

2. Scenario planning

3. Horizon scanning

4. Machine learning - NLP, Text summarisation, text classification, and topic modelling

I have presented papers in conference in the UK:

  • VENUGOPAL, V., ATES, A. & MCKIERNAN, P. 2022. Revisiting Ansoff's weak signals – A systematic literature review. 36th Annual Conference of the British Academy of Management. Manchester, United Kingdom
  • VENUGOPAL, V., ATES, A. & MCKIERNAN, P. 2022. Machine learning for literature classification during systematic literature review – Establishing the minimum threshold for labelling papers. 36th Annual Conference of the British Academy of Management. Manchester, United Kingdom.
  • Venugopal, V, Gokmen, G & Sunner, A 2021, 'Open strategy and open foresight: conceptual position and directions for research', Paper presented at 35th Annual Conference of the British Academy of Management