Dr Rita Kottasz

Article

Niles, Meredith, Kottasz, Rita and Wymer, Walter (2023) Charitable giving and the disintermediation of the non-profit and voluntary sectors. Journal of Philanthropy and Marketing, e1806. ISSN (online) 2691-1361 (Epub Ahead of Print)

Kottasz, Rita (2023) Philanthropy for philanthropy's sake. Journal of Philanthropy and Marketing, e1797. ISSN (online) 2691-1361 (Epub Ahead of Print)

Kottasz, Rita, Bennett, Roger, Vijaygopal, Rohini and Gardasz, Bettina (2021) Driverless futures : current non-drivers' willingness to travel in driverless vehicles. Journal of Marketing Management, ISSN (print) 0267-257X (Epub Ahead of Print)

Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita (2021) Who gives to food banks? A study of influences affecting donations to food banks by individuals. Journal of Nonprofit & Public Sector Marketing, ISSN (print) 1049-5142 (Epub Ahead of Print)

Shaw, Stephen J., Bennett, Roger and Kottasz, Rita (2021) Making space for co-creation : heritage attractions that host contemporary art. International Journal of Heritage Studies, 27(9), pp. 869-883. ISSN (print) 1352-7258

Singh, Jaywant, Crisafulli, Benedetta, Quamina, La Toya and Kottasz, Rita (2020) The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review, 17(4), pp. 821-834. ISSN (print) 1740-4754

Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita (2020) Willingness of people who are blind to accept autonomous vehicles : an empirical investigation. Transportation Research Part F: Traffic Psychology and Behaviour, 69, pp. 13-27. ISSN (print) 1369-8478

Kottasz, Rita and Bennett, Roger (2020) Post-series depression : mediating the relationship between screen fandom and abnormal consumption of screen-related products. International Journal of Arts Management, 23(1), pp. 15-26. ISSN (print) 1480-8986

Bucknell Bossen, Christina and Kottasz, Rita (2020) Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers. Young Consumers, 21(4), ISSN (print) 1747-3616

Kottasz, Rita, Bennett, Roger and Randell, Tom (2019) Post-series depression : scale development and validation. Arts and the Market, 9(2), pp. 132-151. ISSN (print) 2056-4945

Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita (2019) Attitudes towards autonomous vehicles among people with physical disabilities. Transportation Research Part A: Policy and Practice, 127, pp. 1-17. ISSN (print) 0965-8564

Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita (2019) Willingness of people with mental health disabilities to travel in driverless vehicles. Journal of Transport and Health, 12, pp. 1-12. ISSN (print) 2214-1413

Bennett, Roger, Shaw, Stephen and Kottasz, Rita (2016) Using artwork to market sensitive issues within heritage museums : three case studies. Museum Management and Curatorship, 31(5), pp. 460-473. ISSN (print) 0964-7775

Bennett, Roger, Kottasz, Rita and Shaw, Stephen (2016) Factors potentially affecting the successful promotion of electric vehicles. Journal of Social Marketing, 6(1), pp. 62-82. ISSN (print) 2042-6763

Kottasz, Rita and Bennett, Roger (2016) Managing the reputation of the banking industry after the global financial crisis: implications of public anger, processing depth and retroactive memory interference for public recall of events. Journal of Marketing Communications, 22(3), pp. 284-306. ISSN (print) 1352-7266

Kottasz, Rita (2015) Understanding the cultural consumption of a new wave of immigrants: the case of the South Korean community in South West London. International Journal of Nonprofit and Voluntary Sector Marketing, 20(2), pp. 100-121. ISSN (print) 1465-4520

Kottasz, Rita, Waite, Kathryn and Kerrigan, Finola (2013) Understanding the 'social' in arts, heritage and non-profit marketing. Social Business, 3(2), pp. 87-90. ISSN (print) 2044-4087

Bennett, Roger and Kottasz, Rita (2013) Attractiveness of limited edition artwork for first-generation newly affluent consumers. International Journal of Arts Management, 15(3), pp. 21-38. ISSN (print) 1480-8986

Kottasz, Rita and Bennett, Roger (2013) Factors affecting visual artists’ levels of commitment to artwork distributors. Arts Marketing: An International Journal, 3(1), pp. 21-40. ISSN (print) 2044-2084

Bennett, Roger and Kottasz, Rita (2012) Public attitudes towards the UK banking industry following the global financial crisis. International Journal of Bank Marketing, 30(2), pp. 128-147. ISSN (print) 0265-2323

Bennett, Roger and Kottasz, Rita (2011) Management of unprofitable donors by UK fundraising charities. Journal of Customer Behaviour, 10(4), pp. 309-333. ISSN (print) 1475-3928

Bennett, Roger and Kottasz, Rita (2011) Strategic, competitive, and co-operative approaches to internationalisation in European business schools. Journal of Marketing Management, 27(11-12), pp. 1087-1116. ISSN (print) 0267-257X

Kottasz, Rita, Bennett, Roger, Savani, Sharmila and Ali‐Choudhury, Rehnuma (2008) The role of corporate art in the management of corporate identity. Corporate Communications: An International Journal, 13(3), pp. 235-254. ISSN (print) 1356-3289

Bennett, Roger, Kottasz, Rita and Nocciolino, Julia (2007) Catching the early walker : an examination of potential antecedents of rapid student exit from business‐related undergraduate degree programmes in a post‐1992 university. Journal of Further and Higher Education, 31(2), pp. 109-132. ISSN (print) 0309-877X

Kottasz, Rita, Bennett, Roger, Savani, Sharmila, Mousley, Wendy and Ali-Choudhury, Rehnuma (2007) The role of the corporate art collection in corporate identity management : the case of Deutsche Bank. International Journal of Arts Management, 10(1), pp. 19-31. ISSN (print) 1480-8986

Kottasz, Rita and Bennett, Roger (2006) Ethnocentric tendencies amongst arts audiences. International Journal of Nonprofit and Voluntary Sector Marketing, 11(4), pp. 303-317. ISSN (print) 1465-4520

Kottasz, Rita (2006) Understanding the influences of atmospheric cues on the emotional responses and behaviours of museum visitors. Journal of Nonprofit & Public Sector Marketing, 16(1-2), pp. 95-121. ISSN (print) 1049-5142

Bennett, Roger and Kottasz, Rita (2006) 'I didn't enjoy it one bit' : causes and effects of 'terrible' visitor experiences at performing arts venues. Journal of Customer Behaviour, 5(1), pp. 27-57. ISSN (print) 1475-3928

Gabriel, Helen, Kottasz, Rita and Bennett, Roger (2006) Advertising planning, ad‐agency use of advertising models, and the academic practitioner divide. Marketing Intelligence & Planning, 24(5), pp. 505-527. ISSN (print) 0263-4503

Bennett, Roger and Kottasz, Rita (2006) Widening participation and student expectations of higher education. The International Journal of Management Education, 5(2), pp. 47-65. ISSN (print) 1472-8117

Kottasz, Rita and Bennett, Roger (2005) The impact of ethnocentrism on perceived reputation and emotional liking of artworks: a comparative analysis. International Review on Public and Non Profit Marketing, 2(2), pp. 9-21. ISSN (print) 1865-1984

Kottasz, Rita (2004) Differences in the donor behavior characteristics of young affluent males and females: empirical evidence from Britain. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 15(2), pp. 181-203. ISSN (print) 0957-8765

Kottasz, Rita (2004) How should charitable organisations motivate young professionals to give philanthropically? International Journal of Nonprofit and Voluntary Sector Marketing, 9(1), pp. 9-27. ISSN (print) 1465-4520

Bennett, R. and Kottasz, R. (2001) Construed artistic identity and resistance to identity change in UK theaters: an empirical investigation. Corporate Reputation Review, 4(3), pp. 223-234. ISSN (print) 1363-3589

Bennett, Roger and Kottasz, Rita (2001) Marketing undergraduates' attitudes towards query-based instructional machines as a possible learning medium. British Journal of Educational Technology, 32(4), pp. 471-482. ISSN (print) 0007-1013

Bennett, Roger and Kottasz, Rita (2001) The shape of things to come: how marketing services organisations anticipate the future. Journal of Targeting, Measurement and Analysis for Marketing, 9(4), pp. 309-325. ISSN (print) 0967-3237

Bennett, Roger and Kottasz, Rita (2001) Promotional message strategies for disability charities' employment services. International Journal of Nonprofit and Voluntary Sector Marketing, 6(1), pp. 21-32. ISSN (print) 1465-4520

Bennett, Roger and Kottasz, Rita (2001) Advertisement style and the recruitment of charity volunteers. Journal of Nonprofit & Public Sector Marketing, 8(2), pp. 45-63. ISSN (print) 1049-5142

Bennett, Roger and Kottasz, Rita (2001) Lead user influence on new product development decisions of UK theatre companies: an empirical study. International Journal of Arts Management, 3(2), pp. 28-39. ISSN (print) 1480-8986

Bennett, Roger and Kottasz, Rita (2000) Emergency fund‐raising for disaster relief. Disaster Prevention and Management: An International Journal, 9(5), pp. 352-359. ISSN (print) 0965-3562

Bennett, Roger and Kottasz, Rita (2000) Practitioner perceptions of corporate reputation: an empirical investigation. Corporate Communications: An International Journal, 5(4), pp. 224-234. ISSN (print) 1356-3289

Book Section

Kottasz, Rita, MacQuillin, Ian and Bennett, Roger (2023) Non-profit and charity marketing : navigating amidst the growing markets for ‘social conscience and pressure for purpose’. In: Kubacki, Krzysztof , Parker, Lukas , Domegan, Christine and Brennan, Linda, (eds.) The Routledge companion to marketing and society. Abingdon, U.K. : Routledge. (Routledge Companions in Business, Management and Marketing) ISBN 9780367463083

Kottasz, Rita and Prestini, Stefano (2020) Segmenting for arts marketing : the mistake of adopting useless criteria. In: Addis, Michela and Rurale, Andrea, (eds.) Managing the cultural business : avoiding mistakes, finding success. Abingdon, U.K. : Routledge. pp. 244-280. (Discovering the Creative Industries) ISBN 9780367821319

Kottasz, Rita and Bennett, Roger (2014) Distributing visual artworks : challenges and perspectives. In: O’Reilly, Daragh , Rentschler, Ruth and Kirchner, Theresa A., (eds.) The Routledge companion to arts marketing. Abingdon, U.K. : Routledge. pp. 364-374. (Routledge Companions in Business, Management and Accounting) ISBN 9780415783507

Kottasz, Rita (2006) Resistance to identity change in UK theatres. In: Maitland, Heather, (ed.) Navigating difference: cultural diversity and audience development. London, U.K. : Arts Council England. pp. 71-78. ISBN 9780728710771

Conference or Workshop Item

Kottasz, Rita and Bennett, Roger (2019) Consumer Saudade : mediating the relationship between screen fandom and abnormal consumption of screen-related products. In: 10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames, U.K.. (Unpublished)

Kottasz, Rita and Bennett, Roger (2019) Consumer saudade : mediating the relationship between screen fandom and abnormal consumption of screen-related products. In: 15th International Conference on Arts and Cultural Management (AIMAC 2019); 23 - 26 Jun 2019, Venice, Italy. (Unpublished)

Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita (2019) Developing value propositions for marketing and public information campaigns to promote driverless vehicles to people with disabilities. In: 24th International Conference on Corporate and Marketing Communications (CMC 2019) : Storytelling across platforms : Managing corporate and marketing communications from a storytelling perspective; 29 - 30 Apr 2019, Ariel, West Bank, Israel. (Unpublished)

Bennett, Roger and Kottasz, Rita (2018) Small charities and pro bono marketing assistance : a relationship analysis. In: 17th International Congress on Public and Nonprofit Marketing (IAPNM): Vanilla, shock and entertainment : marketing in the era of emotions; 06 - 07 Sep 2018, Bournemouth, U.K.. (Unpublished)

Hand, Christopher, Dall'Olmo Riley, Francesca and Kottasz, Rita (2018) What can a model of brand choice tell us about arts participation? In: 9th Annual Faculty of Business Research Conference: Contemporary Issues in Business; 04 Jun 2018, Kingston upon Thames, U.K.. (Unpublished)

Kottasz, Rita and Bennett, Roger (2017) Fanship, closure and the effects of post-series depression on the screen consumer : an empirical study. In: 14th International Conference on Arts and Cultural Management (AIMAC 2017); 24 - 28 Jun 2017, Beijing, China. (Unpublished)

Bennett, Roger and Kottasz, Rita (2017) Micro charities’ use of unpaid assistance in the management of their marketing communications. In: 22nd International Conference on Corporate and Marketing Communications (CMC 2017): Challenges of Marketing Communications in a Globalized World; 04-05 May 2017, Zaragoza, Spain. ISBN 9788494608209

Hand, Chris and Kottasz, Rita (2016) The effect of social class on multiple cause donation behaviour. In: 15th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing: Considering Myths and Stereotypes in Arts, Heritage, Nonprofit and Social Marketing; 16 Sep 2016, Egham, U.K.. (Unpublished)

Bennett, Roger, Shaw, Steve and Kottasz, Rita (2015) Factors contributing to the success (or failure) of collaborative projects involving artists and heritage venues. In: 13th International Conference on Arts and Cultural Management (AIMAC 2015); 28 Jun - 01 Jul 2015, Aix-en-Provence, France. (Unpublished)

Kottasz, R. and Bennett, R. (2013) Memories of the banking industry’s role in the global financial crisis : the impact of anger on message processing and recall. In: 18th International Conference on Corporate and Marketing Communications : Responsible Communication: Past, Present, Future (CMC 2013); 11-12 Apr 2013, Salerno, Italy. (Unpublished)

Bennett, Roger and Kottasz, Rita (2012) Demand for expensive limited edition artwork among first generation affluent buyers. In: Academy of Marketing (AM) Conference 2012: Marketing : catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472

Kottasz, Rita and Bennett, Roger (2012) Managing the reputation of the banking industry consequent to the financial crisis : antecedents of customer memory and recall. In: 11th International Marketing Trends Conference; 19-21 Jan 2012, Venice, Italy.

Kottasz, Rita and Bennett, Roger (2005) Ethnocentrism and perceptions of the quality of home country and foreign artwork : a comparison of English and Hungarian arts visitors. In: 2005 Academy of Marketing Science (AMS) Annual Conference; 25-28 May 2005, Tampa, U.S.. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) ISSN (online) 0149-7421 ISBN 9783319117782

Kottasz, Rita (2003) Charity donation preferences of the affluent young British male : an empirical study. In: European Institute for Advanced Studies in Management (EIASM) 4th Workshop on the Challenges of Managing the Third Sector; 18-19 Sep 2003, Fribourg, Switzerland. (Unpublished)

Kottasz, Rita (2003) Motivating the affluent young male to donate to non-profit arts organisations. In: 7th International Conference on Arts and Cultural Management (AIMAC 2003); 29 Jun - 02 Jul 2003, Milan, Italy. (Unpublished)

Monograph

Sargeant, Adrian, Eisenstein, Amy and Kottasz, Rita (2015) Major gift fundraising: unlocking the potential for your nonprofit. (Technical Report) Plymouth, U.K. : Sustainable Philanthropy with Plymouth University. 12 p.