Mr David Cuff

Contact

Email: d.cuff@kingston.ac.uk
Location: Kingston Hill
Faculty: Faculty of Business and Social Sciences
School: Kingston Business School
Department: Department of Management

About

I joined Kingston University in April 2021 while continuing to practice in business consultancy, leadership development and counselling/coaching services.

Academic responsibilities

Senior Lecturer

Qualifications

BA Hons Economic & Social Studies at University East Anglia
PGCE Social Science for FE at Keele University
PGDip Humanistic Psychotherapeutic Counselling at University of Brighton
Systems Dialogue for Leaders (Coaching)
FIRO-B Practitioner

Teaching and learning

At Kingston University, I have taught across areas including Professional Selling, Business Consultancy, Leadership and Personal & Professional Development.

I have also taught Level 4 Advertising at Hove College, and Level 2 & 3 Sociology at De Stafford College.

Business, knowledge transfer and international

I have had over 20 years experience holding Board/Senior Leadership Team/Leadership positions in organisations such as Virgin Media TV, Flextech Television (Telewest) and Initiative Media, within the following areas:

Business Management
Business Development
B2B Buying & Selling
Media Rights Management
Broadcast Distribution
Broadcast Technology
Broadcast Compliance
People Development
Media Advertising
Full Service Advertising
Business Coaching
TV Production
Content Acquisition
Account Handling
Mentoring Training

Professional practice, knowledge exchange and impact

My former consultancy practice clients included:

ITV
Virgin Media TV
Teachers TV
STAR TV (India)
BBC Worldwide
Latest TV Brighton
Modern Toss Ltd

My former leadership development, sales training and business consultancy practice clients included:

STV
Diageo
Hidden Light studios
Sundog Pictures
Spun Gold
Brave Bison
Tangent
The Edinburgh TV Festival
Hidden Light Productions

My counselling practice clients include:

Martlets Hospice, Hove (ended 2022)
New Road Psychotherapy Centre, Brighton (2019-present)

Leadership and management

I am a Module Leader for the following modules:

BH5004 Consultancy in Practice
BM5210 Professional Selling (Level 5)
BM6210 Professional Selling (Level 6)

Professionally, I have held the following leadership roles:

Commercial Director, Virgin Media TV
Executive Vice President (Commercial), Flextech TV
Broadcast Director, Initiative Media