International Business Management MSc (with pathways)

30 credits

This module will provide you with an understanding of the main areas of business: marketing, finance, human resource management, operations management, information and IT management. It introduces you to the fundamentals of business theory and practice in a diverse and evolving international context to enable you to:

• understand markets;
• develop and implement functional strategies;
• build and lead diverse teams;
• prepare and analyse financial statements (profit and loss, balance sheet);
• use the marketing mix and develop effective marketing plans;
• identify and use IT and IS systems to drive strategy; and
• use basic statistical tools and analyses

30 credits

This module will help you develop a practical understanding of business consultancy from the perspective of both the client and the consultant.

You will work on a consultancy project to develop the personal, planning and problem-solving skills you need to perform the consultancy task. You will learn how to apply key consultancy tools and techniques to plan, monitor and manage projects, evaluate briefs and assess consultancy proposals.

30 credits

The success of an organisation depends on the ability to make fast, widely supported and high-quality decisions on a frequent basis. Many of those decisions affect the organisation's long-term ability to succeed and remain sustainable.

This module involves studying how social and economic organisations assimilate and process information, and interpret and make decisions within their environments. These decisions tend to involve imitating their competitors or differentiating themselves from them. You will examine a number of conceptual and analytical approaches and models to help you understand:

• the internal assets and capabilities of an organisation, as well as its political dynamics;
• its relationships with suppliers, customers, regulatory bodies and other institutions; and
• all of the above in the context of globalisation and international competition.

Following on from this analysis, you will consider the issues involved in understanding and designing strategic options, including those related to managing risk, managing expectations for accountability and ethical business behaviours (corporate social responsibility, responsible management), and financial and accounting considerations.

The aim of this module is to:

• analyse the various bases of competitive advantage available to the firm;
• evaluate and prioritise internal strengths and weaknesses upon organisational strategy, including the impact of resources, capabilities and power/politics;
• evaluate and prioritise environmental impacts upon organisational strategy, including the impact of risk, uncertainty, institutions and cultures; and
• appreciate the potential diversity in the strategies of public, private, voluntary, profit and not for profit organisations.

30 credits

Business is global, so leading business managers need to know about the historical, economical and legal frame work within which international business operates. This module will build your knowledge and understanding of the political, economic and business considerations that international commercial and carriage of goods entail.

You will gain a critical awareness of the complexities of operating in a global environment.

15 credits

Organisations with a strong, consistent and successful focus on managing innovation outperform their competitors in terms of growth and financial performance. Innovation management requires special knowledge and skills, which are different to standard strategic management theories and practices. This module introduces you to the main concepts and management tools for innovation activities within organisations - from small to large. The module develops a deep understanding of the role and relevance of innovation within all kinds of organisations and you are asked to identify critical issues, skills and knowledge needed to implement innovation activities or projects.
The module will use a combination of learning and teaching strategies, such as case studies and practical examples of latest examples of innovations. Within this module you are required to carry out a practical innovation audit within an established organisation, actively engaged in innovation.

15 credits

This module is core on MSc International Business Management with Entrepreneurship pathway and elective for other students. The module will develop your entrepreneurial management skills. It examines:

• creating small enterprises and how government policy affects this;
• the critical differences between entrepreneurial and administrative management styles;
• the process of creating a strategy for an independent new venture and the challenges faced; and
• how to cope with uncertainty, risk and complexity.

30 credits

This module introduces the concepts of strategic planning and project management with an emphasis on business development related tasks. The initial focus is on long-term business planning, as well as managing individual projects, using established strategic and project management tools and techniques. The module looks at managing complex multiple projects in close alignment with an organisation's business strategy. The module will enhance the management of business activities both on strategic and operational level in order to create and sustain competitive advantage at the international level.

15 credits

This module considers the ways that those internal and external to a business can make business decisions that enable them to make the most favourable use of financial resources.

You will be introduced to techniques used in evaluating the role of financial institutions and the economic environment in financial business decision making including basic financial feasibility appraisals of proposed investments, the assessment of the sources of finance available for investments. The module will include a critical reflection on the differences between theory and practice of financial decision making from the perspectives of both preparers and users of financial information.

15 credits

Design thinking is an important skillset for professionals working in entrepreneurial as well as in established businesses. International businesses such as Apple, Google and Pepsi, to mention just a few, are increasingly using design thinking to tackle their business challenges. This module provides students of international business with an opportunity to gain first-hand experience of design thinking. Students will work in teams to re-design a product or service that falls short of its customers' expectations.

30 credits

This module helps you understand leadership and the processes and practice of change in organisations, and the essential building blocks for organisational development. You will study:

• key concepts, such as organisational structure, cultures and group relations;
• leadership and management challenges for development and change;
• the contemporary organisation developing within societal trends and situations;
• implementing change and change agents, and evaluating change strategies;
• power and politics, negotiating and bargaining;
• theories of creativity from basic to more cutting-edge approaches;
• employee motivation through rewards systems (such as pay, leadership and job design);
• consultancy practices and interventions from both internal and external perspectives; and
• ethical contracting and the consultancy cycle.

15 credits

This module offers an intuitive analysis of the international financial management environment. It studies the role and functions of international financial markets (FX, capital markets) and institutions, and assesses the tools that can be employed by firms' managers to assess and control for risk in these markets. Moreover, it provides students with an understanding of international economic linkages, international monetary systems, and parity conditions in international financial markets. Several real world examples and journal articles are employed to bring together theoretical considerations and practise. This module is assessed with a combination of an exam and a coursework and is delivered by weekly seminars.

15 credits

This module focuses on how people buy and use products, and how they react to marketing action. You will:

• apply this buyer behaviour information to specify marketing goals and define an effective services strategy;
• critically evaluate the latest research developments in buyer behaviour, such as customer loyalty, satisfaction, advertising effectiveness, branding, pricing and store atmospherics;
• take a scientific approach, based on evidence and theory, to understand the practical application of research findings and to identify areas where further investigation may be needed; and
• evaluate the most appropriate methods of investigation and analysis.

15 credits

This module will help you develop a critical understanding of corporate social responsibility (CSR) and sustainable development (SD), and recognise their development and growing importance. You will learn contrasting methods while you evaluate CSR and SD practices as applied to various business functions and how to manage organisations and their activities in a socially responsible way.

15 credits

This module offers a practical guide to the core techniques and tools in Digital Marketing.

You will:

• understand digital marketing and its role in modern marketing
• critically examine the theory and practice of digital marketing and compare where appropriate with traditional or offline marketing
• develop a working knowledge and understanding of the application of digital marketing strategies and techniques.
• create a complete digital marketing plan

15 credits

Examine how marketing management theories and methods can be applied to ensure long-term success for a broad range of organisations, private or not-for-profit, with a global context.

International Management is the discipline of planning, organising and managing marketing resources across international regions, to achieve an organisation's marketing objectives.

This module is delivered through lectures, case study seminars and workshops and is supported by professional guest speakers.

15 credits

This module is designed to provide students with a broad understanding of the field of investment.

You will develop:

• a broad understanding of the world's financial market
• the skills to value financial securities including equities and derivatives
• the skills to understand and apply the portfolio diversification and optimisation principles
• the quantitative skills needed to manage financial risk

15 credits

This module will provide an introduction to business intelligence and data analytical tools and aligning their implementation to business strategy and managerial decision making. Today's managers need to understand where and how to use business intelligence and big data analytics, to allow them to utilise new sources of customer, product, and operational data, which coupled with data science will allow them to optimise key business processes and KPIs. In addition, they need to understand the process by which data analytics and big data can add value to the business by providing new insights into sources of competitive advantage.

Students in this module will learn think like data scientists, so they can collaborate with IT specialist and data scientists in order to provide critical input into the operationalisation of business strategies in their organisations.

30 credits

This module will provide you with an understanding of the main areas of business: marketing, finance, human resource management, operations management, information and IT management. It introduces you to the fundamentals of business theory and practice in a diverse and evolving international context to enable you to:

• understand markets;
• develop and implement functional strategies;
• build and lead diverse teams;
• prepare and analyse financial statements (profit and loss, balance sheet);
• use the marketing mix and develop effective marketing plans;
• identify and use IT and IS systems to drive strategy; and
• use basic statistical tools and analyses

30 credits

This module will help you develop a practical understanding of business consultancy from the perspective of both the client and the consultant.

You will work on a consultancy project to develop the personal, planning and problem-solving skills you need to perform the consultancy task. You will learn how to apply key consultancy tools and techniques to plan, monitor and manage projects, evaluate briefs and assess consultancy proposals.

30 credits

The success of an organisation depends on the ability to make fast, widely supported and high-quality decisions on a frequent basis. Many of those decisions affect the organisation's long-term ability to succeed and remain sustainable.

This module involves studying how social and economic organisations assimilate and process information, and interpret and make decisions within their environments. These decisions tend to involve imitating their competitors or differentiating themselves from them. You will examine a number of conceptual and analytical approaches and models to help you understand:

• the internal assets and capabilities of an organisation, as well as its political dynamics;
• its relationships with suppliers, customers, regulatory bodies and other institutions; and
• all of the above in the context of globalisation and international competition.

Following on from this analysis, you will consider the issues involved in understanding and designing strategic options, including those related to managing risk, managing expectations for accountability and ethical business behaviours (corporate social responsibility, responsible management), and financial and accounting considerations.

The aim of this module is to:

• analyse the various bases of competitive advantage available to the firm;
• evaluate and prioritise internal strengths and weaknesses upon organisational strategy, including the impact of resources, capabilities and power/politics;
• evaluate and prioritise environmental impacts upon organisational strategy, including the impact of risk, uncertainty, institutions and cultures; and
• appreciate the potential diversity in the strategies of public, private, voluntary, profit and not for profit organisations.

30 credits

Business is global, so leading business managers need to know about the historical, economical and legal frame work within which international business operates. This module will build your knowledge and understanding of the political, economic and business considerations that international commercial and carriage of goods entail.

You will gain a critical awareness of the complexities of operating in a global environment.

15 credits

This module focuses on how people buy and use products, and how they react to marketing action. You will:

• apply this buyer behaviour information to specify marketing goals and define an effective services strategy;
• critically evaluate the latest research developments in buyer behaviour, such as customer loyalty, satisfaction, advertising effectiveness, branding, pricing and store atmospherics;
• take a scientific approach, based on evidence and theory, to understand the practical application of research findings and to identify areas where further investigation may be needed; and
• evaluate the most appropriate methods of investigation and analysis.

15 credits

Examine how marketing management theories and methods can be applied to ensure long-term success for a broad range of organisations, private or not-for-profit, with a global context.

International Management is the discipline of planning, organising and managing marketing resources across international regions, to achieve an organisation's marketing objectives.

This module is delivered through lectures, case study seminars and workshops and is supported by professional guest speakers.

30 credits

This module introduces the concepts of strategic planning and project management with an emphasis on business development related tasks. The initial focus is on long-term business planning, as well as managing individual projects, using established strategic and project management tools and techniques. The module looks at managing complex multiple projects in close alignment with an organisation's business strategy. The module will enhance the management of business activities both on strategic and operational level in order to create and sustain competitive advantage at the international level.

15 credits

This module considers the ways that those internal and external to a business can make business decisions that enable them to make the most favourable use of financial resources.

You will be introduced to techniques used in evaluating the role of financial institutions and the economic environment in financial business decision making including basic financial feasibility appraisals of proposed investments, the assessment of the sources of finance available for investments. The module will include a critical reflection on the differences between theory and practice of financial decision making from the perspectives of both preparers and users of financial information.

15 credits

Design thinking is an important skillset for professionals working in entrepreneurial as well as in established businesses. International businesses such as Apple, Google and Pepsi, to mention just a few, are increasingly using design thinking to tackle their business challenges. This module provides students of international business with an opportunity to gain first-hand experience of design thinking. Students will work in teams to re-design a product or service that falls short of its customers' expectations.

30 credits

This module helps you understand leadership and the processes and practice of change in organisations, and the essential building blocks for organisational development. You will study:

• key concepts, such as organisational structure, cultures and group relations;
• leadership and management challenges for development and change;
• the contemporary organisation developing within societal trends and situations;
• implementing change and change agents, and evaluating change strategies;
• power and politics, negotiating and bargaining;
• theories of creativity from basic to more cutting-edge approaches;
• employee motivation through rewards systems (such as pay, leadership and job design);
• consultancy practices and interventions from both internal and external perspectives; and
• ethical contracting and the consultancy cycle.

15 credits

This module offers an intuitive analysis of the international financial management environment. It studies the role and functions of international financial markets (FX, capital markets) and institutions, and assesses the tools that can be employed by firms' managers to assess and control for risk in these markets. Moreover, it provides students with an understanding of international economic linkages, international monetary systems, and parity conditions in international financial markets. Several real world examples and journal articles are employed to bring together theoretical considerations and practise. This module is assessed with a combination of an exam and a coursework and is delivered by weekly seminars.

15 credits

This module will help you develop a critical understanding of corporate social responsibility (CSR) and sustainable development (SD), and recognise their development and growing importance. You will learn contrasting methods while you evaluate CSR and SD practices as applied to various business functions and how to manage organisations and their activities in a socially responsible way.

15 credits

Organisations with a strong, consistent and successful focus on managing innovation outperform their competitors in terms of growth and financial performance. Innovation management requires special knowledge and skills, which are different to standard strategic management theories and practices. This module introduces you to the main concepts and management tools for innovation activities within organisations - from small to large. The module develops a deep understanding of the role and relevance of innovation within all kinds of organisations and you are asked to identify critical issues, skills and knowledge needed to implement innovation activities or projects.
The module will use a combination of learning and teaching strategies, such as case studies and practical examples of latest examples of innovations. Within this module you are required to carry out a practical innovation audit within an established organisation, actively engaged in innovation.

15 credits

This module is core on MSc International Business Management with Entrepreneurship pathway and elective for other students. The module will develop your entrepreneurial management skills. It examines:

• creating small enterprises and how government policy affects this;
• the critical differences between entrepreneurial and administrative management styles;
• the process of creating a strategy for an independent new venture and the challenges faced; and
• how to cope with uncertainty, risk and complexity.

15 credits

This module offers a practical guide to the core techniques and tools in Digital Marketing.

You will:

• understand digital marketing and its role in modern marketing
• critically examine the theory and practice of digital marketing and compare where appropriate with traditional or offline marketing
• develop a working knowledge and understanding of the application of digital marketing strategies and techniques.
• create a complete digital marketing plan

15 credits

This module is designed to provide students with a broad understanding of the field of investment.

You will develop:

• a broad understanding of the world's financial market
• the skills to value financial securities including equities and derivatives
• the skills to understand and apply the portfolio diversification and optimisation principles
• the quantitative skills needed to manage financial risk

15 credits

This module will provide an introduction to business intelligence and data analytical tools and aligning their implementation to business strategy and managerial decision making. Today's managers need to understand where and how to use business intelligence and big data analytics, to allow them to utilise new sources of customer, product, and operational data, which coupled with data science will allow them to optimise key business processes and KPIs. In addition, they need to understand the process by which data analytics and big data can add value to the business by providing new insights into sources of competitive advantage.

Students in this module will learn think like data scientists, so they can collaborate with IT specialist and data scientists in order to provide critical input into the operationalisation of business strategies in their organisations.

30 credits

This module will provide you with an understanding of the main areas of business: marketing, finance, human resource management, operations management, information and IT management. It introduces you to the fundamentals of business theory and practice in a diverse and evolving international context to enable you to:

• understand markets;
• develop and implement functional strategies;
• build and lead diverse teams;
• prepare and analyse financial statements (profit and loss, balance sheet);
• use the marketing mix and develop effective marketing plans;
• identify and use IT and IS systems to drive strategy; and
• use basic statistical tools and analyses

30 credits

This module will help you develop a practical understanding of business consultancy from the perspective of both the client and the consultant.

You will work on a consultancy project to develop the personal, planning and problem-solving skills you need to perform the consultancy task. You will learn how to apply key consultancy tools and techniques to plan, monitor and manage projects, evaluate briefs and assess consultancy proposals.

30 credits

The success of an organisation depends on the ability to make fast, widely supported and high-quality decisions on a frequent basis. Many of those decisions affect the organisation's long-term ability to succeed and remain sustainable.

This module involves studying how social and economic organisations assimilate and process information, and interpret and make decisions within their environments. These decisions tend to involve imitating their competitors or differentiating themselves from them. You will examine a number of conceptual and analytical approaches and models to help you understand:

• the internal assets and capabilities of an organisation, as well as its political dynamics;
• its relationships with suppliers, customers, regulatory bodies and other institutions; and
• all of the above in the context of globalisation and international competition.

Following on from this analysis, you will consider the issues involved in understanding and designing strategic options, including those related to managing risk, managing expectations for accountability and ethical business behaviours (corporate social responsibility, responsible management), and financial and accounting considerations.

The aim of this module is to:

• analyse the various bases of competitive advantage available to the firm;
• evaluate and prioritise internal strengths and weaknesses upon organisational strategy, including the impact of resources, capabilities and power/politics;
• evaluate and prioritise environmental impacts upon organisational strategy, including the impact of risk, uncertainty, institutions and cultures; and
• appreciate the potential diversity in the strategies of public, private, voluntary, profit and not for profit organisations.

30 credits

Business is global, so leading business managers need to know about the historical, economical and legal frame work within which international business operates. This module will build your knowledge and understanding of the political, economic and business considerations that international commercial and carriage of goods entail.

You will gain a critical awareness of the complexities of operating in a global environment.

30 credits

This module introduces the concepts of strategic planning and project management with an emphasis on business development related tasks. The initial focus is on long-term business planning, as well as managing individual projects, using established strategic and project management tools and techniques. The module looks at managing complex multiple projects in close alignment with an organisation's business strategy. The module will enhance the management of business activities both on strategic and operational level in order to create and sustain competitive advantage at the international level.

15 credits

This module offers a practical guide to the core techniques and tools in Digital Marketing.

You will:

• understand digital marketing and its role in modern marketing
• critically examine the theory and practice of digital marketing and compare where appropriate with traditional or offline marketing
• develop a working knowledge and understanding of the application of digital marketing strategies and techniques.
• create a complete digital marketing plan

15 credits

This module considers the ways that those internal and external to a business can make business decisions that enable them to make the most favourable use of financial resources.

You will be introduced to techniques used in evaluating the role of financial institutions and the economic environment in financial business decision making including basic financial feasibility appraisals of proposed investments, the assessment of the sources of finance available for investments. The module will include a critical reflection on the differences between theory and practice of financial decision making from the perspectives of both preparers and users of financial information.

15 credits

Design thinking is an important skillset for professionals working in entrepreneurial as well as in established businesses. International businesses such as Apple, Google and Pepsi, to mention just a few, are increasingly using design thinking to tackle their business challenges. This module provides students of international business with an opportunity to gain first-hand experience of design thinking. Students will work in teams to re-design a product or service that falls short of its customers' expectations.

30 credits

This module helps you understand leadership and the processes and practice of change in organisations, and the essential building blocks for organisational development. You will study:

• key concepts, such as organisational structure, cultures and group relations;
• leadership and management challenges for development and change;
• the contemporary organisation developing within societal trends and situations;
• implementing change and change agents, and evaluating change strategies;
• power and politics, negotiating and bargaining;
• theories of creativity from basic to more cutting-edge approaches;
• employee motivation through rewards systems (such as pay, leadership and job design);
• consultancy practices and interventions from both internal and external perspectives; and
• ethical contracting and the consultancy cycle.

15 credits

This module offers an intuitive analysis of the international financial management environment. It studies the role and functions of international financial markets (FX, capital markets) and institutions, and assesses the tools that can be employed by firms' managers to assess and control for risk in these markets. Moreover, it provides students with an understanding of international economic linkages, international monetary systems, and parity conditions in international financial markets. Several real world examples and journal articles are employed to bring together theoretical considerations and practise. This module is assessed with a combination of an exam and a coursework and is delivered by weekly seminars.

15 credits

Organisations with a strong, consistent and successful focus on managing innovation outperform their competitors in terms of growth and financial performance. Innovation management requires special knowledge and skills, which are different to standard strategic management theories and practices. This module introduces you to the main concepts and management tools for innovation activities within organisations - from small to large. The module develops a deep understanding of the role and relevance of innovation within all kinds of organisations and you are asked to identify critical issues, skills and knowledge needed to implement innovation activities or projects.
The module will use a combination of learning and teaching strategies, such as case studies and practical examples of latest examples of innovations. Within this module you are required to carry out a practical innovation audit within an established organisation, actively engaged in innovation.

15 credits

This module is core on MSc International Business Management with Entrepreneurship pathway and elective for other students. The module will develop your entrepreneurial management skills. It examines:

• creating small enterprises and how government policy affects this;
• the critical differences between entrepreneurial and administrative management styles;
• the process of creating a strategy for an independent new venture and the challenges faced; and
• how to cope with uncertainty, risk and complexity.

15 credits

This module focuses on how people buy and use products, and how they react to marketing action. You will:

• apply this buyer behaviour information to specify marketing goals and define an effective services strategy;
• critically evaluate the latest research developments in buyer behaviour, such as customer loyalty, satisfaction, advertising effectiveness, branding, pricing and store atmospherics;
• take a scientific approach, based on evidence and theory, to understand the practical application of research findings and to identify areas where further investigation may be needed; and
• evaluate the most appropriate methods of investigation and analysis.

15 credits

This module will help you develop a critical understanding of corporate social responsibility (CSR) and sustainable development (SD), and recognise their development and growing importance. You will learn contrasting methods while you evaluate CSR and SD practices as applied to various business functions and how to manage organisations and their activities in a socially responsible way.

15 credits

This module is designed to provide students with a broad understanding of the field of investment.

You will develop:

• a broad understanding of the world's financial market
• the skills to value financial securities including equities and derivatives
• the skills to understand and apply the portfolio diversification and optimisation principles
• the quantitative skills needed to manage financial risk

15 credits

This module will provide an introduction to business intelligence and data analytical tools and aligning their implementation to business strategy and managerial decision making. Today's managers need to understand where and how to use business intelligence and big data analytics, to allow them to utilise new sources of customer, product, and operational data, which coupled with data science will allow them to optimise key business processes and KPIs. In addition, they need to understand the process by which data analytics and big data can add value to the business by providing new insights into sources of competitive advantage.

Students in this module will learn think like data scientists, so they can collaborate with IT specialist and data scientists in order to provide critical input into the operationalisation of business strategies in their organisations.

15 credits

Examine how marketing management theories and methods can be applied to ensure long-term success for a broad range of organisations, private or not-for-profit, with a global context.

International Management is the discipline of planning, organising and managing marketing resources across international regions, to achieve an organisation's marketing objectives.

This module is delivered through lectures, case study seminars and workshops and is supported by professional guest speakers.

120 credits

The Professional Placement module is a core module for those students following a Master's programme that incorporates an extended professional placement that follows completion of the first 180 credits of taught modules and project or dissertation. It provides students with the opportunity to apply their knowledge and skills in an appropriate working environment, and to develop and enhance key employability skills and subject specific skills in their chosen subject.

It is the responsibility of individual students to locate and secure a suitable placement opportunity; this will normally involve one placement which must be completed over a minimum period of 10 months and within a maximum of 12 months. The placement must be approved by the module leader prior to commencement to ensure its suitability.