Behavioural decision science applies psychological insights into human behaviour to explain how, when, and why people make decisions.
This course, based in the Psychology Department, explores theory and research in behavioural decision science. It examines the application of psychology, behavioural science and behavioural economics to policy, intervention and behaviour change in areas such as health, finance, sustainability, and consumer behaviour.
You will gain a firm basis in the theory and practice of cognitive science and decision-making, exploring research relevant to decision-making, wellbeing and policy-making.
Mode | Duration | Start date |
---|---|---|
Full time | 1 year |
September 2023 September 2024 |
Part time | 2 years |
September 2023 September 2024 |
Location | Penrhyn Road |
You will take part in an Assessment Centre Experience, providing the opportunity to experience the pathway to employment with tailored feedback to help develop your employability skills for the world of graduate employment.
You will study recent developments in theories of behavioural science, cognitive psychology, decision-making, and behaviour change, as well as the impact of experience, expertise, social influence, biases, and heuristics, on judgements and choice. The course will introduce you to applications of judgement and decision-making research in areas such as: consumer behaviour; politics; sports; finance; economics; marketing; and health. Your studies will give you a firm basis in both the theory and practice of cognitive psychology, decision-making, and behaviour change. You will also explore current research topics relevant to individual and group decision-making, applications of decision neuroscience, and the psychology of health, environment, and policy-making.
You will study four core, 30 credit, modules plus a Psychology Dissertation, worth 60 credits.
60 credits
The dissertation project will be based on a critical literature review addressing complex and contradictory evidence and will usually require carrying out an empirical study using one or more methodologies of data collection such as experiments, observation, psychometric testing, surveys and questionnaires, interviews and field studies. In all cases, the dissertation will involve the analysis of quantitative and/or qualitative data, as well as the presentation and critical evaluation of research findings. Through independent study and meetings with a project supervisor, the dissertation project will allow you to better understand the role of research methodologies, theoretical considerations and ethical issues in psychological research.
30 credits
This module is a core module in the MSc Child Psychology and MSc Psychology fields. The module introduces you to the essentials of psychological experimentation and to a range of analysis techniques making use of basic and more advanced (e.g. multivariate) methods. Both experimental and correlational methods are considered along with appropriate techniques of data analysis (e.g. analysis of variance and multiple regression). Both theoretical and practical aspects of experimentation are discussed. The laboratory workshops combine formal teaching with sessions involving hands-on activities. Core factual material is provided via Canvas with workshops being used to explain key concepts and techniques. The module provides an essential introduction to practical work in psychology, in particular for the MSc dissertation project.
30 credits
This module provides students with the opportunity to identify and address real-world issues that can benefit from research input by psychologists. Students will gain an appreciation of the challenges of conducting research in professional settings. They will gain 50 hours of work experience in a placement to identify and/or apply psychological research findings in a chosen context under the supervision of a workplace supervisor. In addition, 10 seminars will be held at the University where case studies and examples from current placements will be used to complement the learning objectives. Students will be required to contribute and draw examples of their experiences in their workplace and how this informs research in their specific placements.
It is expected that students will arrange their own work placements; their suitability will be discussed and agreed upon with the module leader and/or the course director. In the absence of an external placement, students will be offered a work placement in the Department of Psychology. Here they will contribute to a current programme of research relevant to their studies.
The nature of the work will usually be determined in part by the focus of the postgraduate programme that a student is following. For example, students of child/developmental psychology may choose to collect data or implement research-led practice in local nurseries and schools; students of clinical psychology may evaluate the efficacy of procedures adopted by local rehabilitation services; and students on the Masters in Behavioural Decision Making are likely to choose a placement in organisation that monitors behavioural change.
Please note: where appropriate, students will need to ensure they have CRB checks in place and, if collecting data in the workplace, that appropriate ethical approvals are in place prior to collecting data.
The workplace activity is intended to extend students' independent research skills in relevant contexts as well as enhancing future employability.
30 credits
The Applications of Behavioural Decision Science module provides students with the opportunity to identify and address real-world issues that can benefit from research input by behavioural decision scientists. This module offers interactive lectures (seminars and workshops) for which students will read pre-assigned scientific articles to inform critical discussions on the limitations and implications of these concepts for the development of applied decision-making competence.
The module offers applied training, with students working in small groups/teams to consider real-world issues that benefit from the input of behavioural scientists.
30 credits
This module explores and critically examines theories of cognitive psychology and of judgement and decision-making. It explores the role of perception and memory in categorisation, thinking, judgement and choice. The module also covers recent developments in normative and descriptive theories of choice, as well as the impact of experience and expertise on categorisation and choice. The module encourages students to evaluate critically whether human thinking is rational, and the normative models with which that rationality is measured. It also introduces students to quantitative models of these processes. Finally, it introduces students to applications of judgement and decision making research in areas such as politics, sports, economics and health.
Part-time students will take three core, 30 credit, modules in the first year. In the second year you will take one 30 credit module plus a Psychology Dissertation, worth 60 credits.
30 credits
This module explores and critically examines theories of cognitive psychology and of judgement and decision-making. It explores the role of perception and memory in categorisation, thinking, judgement and choice. The module also covers recent developments in normative and descriptive theories of choice, as well as the impact of experience and expertise on categorisation and choice. The module encourages students to evaluate critically whether human thinking is rational, and the normative models with which that rationality is measured. It also introduces students to quantitative models of these processes. Finally, it introduces students to applications of judgement and decision making research in areas such as politics, sports, economics and health.
30 credits
This module is a core module in the MSc Child Psychology and MSc Psychology fields. The module introduces you to the essentials of psychological experimentation and to a range of analysis techniques making use of basic and more advanced (e.g. multivariate) methods. Both experimental and correlational methods are considered along with appropriate techniques of data analysis (e.g. analysis of variance and multiple regression). Both theoretical and practical aspects of experimentation are discussed. The laboratory workshops combine formal teaching with sessions involving hands-on activities. Core factual material is provided via Canvas with workshops being used to explain key concepts and techniques. The module provides an essential introduction to practical work in psychology, in particular for the MSc dissertation project.
30 credits
The Applications of Behavioural Decision Science module provides students with the opportunity to identify and address real-world issues that can benefit from research input by behavioural decision scientists. This module offers interactive lectures (seminars and workshops) for which students will read pre-assigned scientific articles to inform critical discussions on the limitations and implications of these concepts for the development of applied decision-making competence.
The module offers applied training, with students working in small groups/teams to consider real-world issues that benefit from the input of behavioural scientists.
60 credits
The dissertation project will be based on a critical literature review addressing complex and contradictory evidence and will usually require carrying out an empirical study using one or more methodologies of data collection such as experiments, observation, psychometric testing, surveys and questionnaires, interviews and field studies. In all cases, the dissertation will involve the analysis of quantitative and/or qualitative data, as well as the presentation and critical evaluation of research findings. Through independent study and meetings with a project supervisor, the dissertation project will allow you to better understand the role of research methodologies, theoretical considerations and ethical issues in psychological research.
30 credits
This module provides students with the opportunity to identify and address real-world issues that can benefit from research input by psychologists. Students will gain an appreciation of the challenges of conducting research in professional settings. They will gain 50 hours of work experience in a placement to identify and/or apply psychological research findings in a chosen context under the supervision of a workplace supervisor. In addition, 10 seminars will be held at the University where case studies and examples from current placements will be used to complement the learning objectives. Students will be required to contribute and draw examples of their experiences in their workplace and how this informs research in their specific placements.
It is expected that students will arrange their own work placements; their suitability will be discussed and agreed upon with the module leader and/or the course director. In the absence of an external placement, students will be offered a work placement in the Department of Psychology. Here they will contribute to a current programme of research relevant to their studies.
The nature of the work will usually be determined in part by the focus of the postgraduate programme that a student is following. For example, students of child/developmental psychology may choose to collect data or implement research-led practice in local nurseries and schools; students of clinical psychology may evaluate the efficacy of procedures adopted by local rehabilitation services; and students on the Masters in Behavioural Decision Making are likely to choose a placement in organisation that monitors behavioural change.
Please note: where appropriate, students will need to ensure they have CRB checks in place and, if collecting data in the workplace, that appropriate ethical approvals are in place prior to collecting data.
The workplace activity is intended to extend students' independent research skills in relevant contexts as well as enhancing future employability.
Graduates work as behavioural scientists, user research executives, behavioural insight consultants, data analysts and research consultants for organisations such as Ogilvy, The Honeycomb Works, Cowry Consulting, Kantar, Investec and Lloyds Banking Group as well as other non-profit organisations, local government organisations, and higher education institutions.
Watch a video featuring some of our students talking about the Behavioural Decision Science MSc:
You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on this course. The team includes senior academics and professional practitioners with industry experience. The following group of staff members are currently involved in the delivery of different elements of this course. This pool is subject to change at any time within the academic year.
Depending on the programme of study, there may be extra costs that are not covered by tuition fees which students will need to consider when planning their studies. Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, access to shared IT equipment and other support services. Accommodation and living costs are not included in our fees.
Where a course has additional expenses, we make every effort to highlight them. These may include optional field trips, materials (e.g. art, design, engineering), security checks such as DBS, uniforms, specialist clothing or professional memberships.
The information on this page reflects the currently intended course structure and module details. To improve your student experience and the quality of your degree, we may review and change the material information of this course. Course changes explained.
Programme Specifications for the course are published ahead of each academic year.
Regulations governing this course can be found on our website.