Marketing BSc (Hons)
Why choose this course?
Nowadays, most of us spend a lot of time online; using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers.
This new Marketing course is designed to be Digital First, Future Focused. The course will equip you with the fundamental knowledge and understanding of the marketing eco-system and how to develop creative, digitally enhanced solutions. You will be in a great position to develop your management skills too, whilst developing a global outlook.
The course covers key marketing theories and principles, brand strategy and development, digital marketing, advertising, creative content marketing, commercial strategy, and project management but also allows for specialisation in design or data analytics.
Please note: this course is still subject to validation. Some course information may not be available at this time.
| Attendance | UCAS code | Year of entry |
|---|---|---|
| 3 years full time | 2024 | |
| 4 years full time including sandwich year | 2024 | |
| 4 years full time including foundation year | 2024 |
Please note: this course is still subject to validation.
| Location | Kingston Hill |
Reasons to choose Kingston University
- When you graduate, your hands-on experience and career skills will help you stand out from other job seekers.
- Kingston Business School has been recognised for quality by the Business Accreditation by the Association to Advance Collegiate Schools of Business (AACSB). This award is earned by just 5% of the world's business schools.
- You'll be exposed to all aspects of marketing and supported to pursue your individual career ambitions.
At Kingston Business School we lead
What you will study
You will study key marketing theories and principles and their strategic application in a wide range of sectors and organisations.
You will work on real projects with different types of organisations, building experience and skills to thrive in whatever type of organisation or sector you choose. You will also be able to access resources and personalised support for setting up your own business.
Data analytics specialism:
Data analysis is one of the most sought-after skills by employers, and core to the success of marketeers. You will look at how data is used in planning and monitoring various marketing activities, including the use of Google Analytics and other campaign management tools.
Design specialism:
You will be encouraged to unlock your creativity by developing an understanding of design principles and design thinking, and learning how to produce design briefs for marketing and business projects. You will work with industry experts to produce and implement a creative strategy for business and marketing projects.
Foundation year - Business
If you would like to study this business degree at Kingston University but are not yet ready to join the first year of a BSc (Hons) course, you may want to consider studying this course with a foundation year.
Future Skills
Knowledge to give you the edge
Embedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability.
As you progress through your degree, you'll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge.
At Kingston University, we're not just keeping up with change, we're creating it.
Kingston Business School Accreditations
Kingston Business School holds the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business) in recognition of the excellence of its business education. This accreditation has been earned by just 5% of the world's business schools and recognises the high quality and standard of our business degree offerings.
Entry requirements
Who teaches this course?
You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on this course. The team includes senior academics and professional practitioners with industry experience. Student academic mentors also provide support during certain tutorials / seminars, under the supervision of the module leader.
Course fees and funding
After you graduate
This course will prepare you for a career in all aspects of marketing in a wide variety of sectors.
You will have a broad and solid grounding in a range of marketing functions, including the principles and practice of marketing, advertising and brand management, digital marketing, creative content marketing, design thinking, and marketing strategy development.
You will also focus on big data, the use of data analytics and MarTech, and will undertake a marketing analytics project to help prepare you for future work.
Graduates will be equipped with a combination of business, design and technology knowledge and skills, preparing them for the current and future workplace.
Course changes and regulations
The information on this page reflects the currently intended course structure and module details. To improve your student experience and the quality of your degree, we may review and change the material information of this course. Course changes explained.
Programme Specifications for the course are published ahead of each academic year.
Regulations governing this course can be found on our website.
